Using SWOT for Social Media Strategy

If you have ever taken a marketing or a business class then you may remember what SWOT stands for. SWOT stands for strengths, weaknesses, opportunities, and threats. Using a SWOT analysis is a great way to break down and analyze a particular strategy. Today I’m going to talk about using using SWOT specifically for social media strategy(ies). Getting started with using SWOT is relatively simple, you don’t need any graphs or diagrams, just for sections of a document or a piece of paper that